Establishing a Pricing Strategy
Determining a Market Sensitive Price
An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price. A Comparative Market Analysis (CMA) is an x-ray of the market and considers similar properties that:
Have sold in the recent past
- This shows us what buyers in this market have actually paid for properties similar to yours.
Are currently on the market
- These are properties that will be competing with yours for the attention of available buyers.
Failed to sell
- These homes were rejected by the market place. Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.