Establishing a Pricing Strategy

Determining a Market Sensitive Price


An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price. A Comparative Market Analysis (CMA) is an x-ray of the market and considers similar properties that:

Have sold in the recent past

  • This shows us what buyers in this market have actually paid for properties similar to yours.

Are currently on the market

  • These are properties that will be competing with yours for the attention of available buyers.

Failed to sell

  • These homes were rejected by the market place. Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

Questions? Just Ask!